Alcohol makers are panicking over Gen Z backing away from drinking

TheD3List Podcast

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Alcohol makers are panicking over Gen Z backing away from drinking

They are getting health guidelines changed to stop it.

Jun 26, 2025

Gen Z has pulled back majorly on drinking, and the beverage industry is in a panic. They want to make Gen Z drink more, and they are getting health guidelines changed to do it.

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Alcohol makers are panicking over Gen Z backing away from drinking

Discussion about this episode